Fika Jobs raises $4M for a hiring platform that lets AI interview candidates on video

Stockholm-based Fika Jobs just pulled in $4 million to build what they’re calling a video-first hiring platform. The pitch: AI agents interview candidates, and job seekers get short-form video profiles instead of the usual PDF résumé. It sounds gimmicky at first, but after spending some time with the concept, I think they might be onto something.

The platform works in two parts. First, candidates record short video answers to a set of questions — think TikTok-style clips, not the awkward one-take monologues you see on most video résumé sites. Then, an AI agent conducts a live interview, asking follow-ups and probing deeper into the candidate’s experience. The whole thing gets stitched together into a profile that hiring managers can watch in a few minutes instead of scanning a two-page résumé.

Fika is positioning this as a way to surface soft skills and personality traits that don’t come through in a traditional application. And honestly? I’ve seen enough cover letters that read like corporate Mad Libs to appreciate the idea. But the real question is whether hiring managers will actually watch these videos. The company claims early data shows higher engagement rates than text-based applications, though they didn’t share specifics.

The $4M round was led by a mix of Nordic VCs and angel investors who’ve backed other HR tech plays. That’s not a huge raise in hiring software terms, but it’s enough to build out the product and run some real-world pilots. Fika says they’re already working with a handful of companies in Sweden and plan to expand across Europe later this year.

I have mixed feelings about AI agents conducting interviews. On one hand, it removes the unconscious bias that human interviewers bring — accents, appearance, nervous tics. On the other hand, we’ve seen enough AI bias scandals to know these systems aren’t neutral either. Fika says they’re training their models on diverse datasets and doing regular audits, but that’s what every company says until someone finds the flaw.

The TikTok comparison is inevitable, but I think it undersells what Fika is trying to do. Short-form video is already how Gen Z communicates. Asking them to record a 60-second answer about their problem-solving style feels more natural than writing a paragraph that sounds like a robot wrote it. The real innovation here might be making the application process less painful for candidates, not just faster for employers.

Still, I wonder about the long tail of this approach. Will every job require a video profile? That seems exhausting. And what about roles where written communication is actually the skill being tested? Fika’s platform doesn’t replace traditional applications entirely — companies can still ask for résumés and cover letters — but the video-first framing suggests they think the old way is dying.

Maybe it is. The $4M bet says someone believes video profiles and AI interviews are the next step in hiring. I’m not ready to throw out my résumé yet, but I’m watching this space closely. If Fika can prove that their AI agents actually reduce bias and surface better candidates, they’ll have something worth paying attention to.